Public Relations

This is a lecture class with a presentation of the introduction of digital marketing and some of the best practices. Students will receive a copy of the presentation after the lecture.

$25/attendee

What is digital marketing? It is the marketing of a product or brand to advertise your website, product or brand on the internet to find new customers and help promote products to re-engage previous customers or to drive traffic and awareness to a website.

This will be a high-level introduction class as we will go over the basics students need to know to start marketing on the web.

Presentation:
Introduction to Digital Marketing
The channels of Digital Marketing
-Email (and best practices and legal in the U.S.)
-Social Media and Sponsored Ads (Meta, TikTok and Twitter)
-Search Engine Optimization (based on the U.S. best practices)
-Paid Ads (Google Ads) (all U.S policies)
-Website branding
---Domain and web hosting information
-Creative pieces in Digital Marketing and how it works with Graphic Design
-Analytic reporting and how to make data-driven decisions
-Analytics and performance reports (Google Analytics Dashboard)

Please submit payment:
Attendees will be approved once payment is received

$25 per attendee
Venmo: @Gena-Terranova
PayPal: @genaterranova

If Venmo prompts last 4 digits of my cell, its xxx-xxx-1889

Gena is currently Director of Digital Marketing with 18 years experience in website, social media, email marketing and search engine best practices to increase traffic and revenue to small business and mid-size businesses. She works for Panini America, a consumer product manufacturer for sports and entertainment collectibles in Irving, TX. She currently oversees all online marketing campaigns, builds strategies, pulls reports and works with the VP of marketing to determine data driven decisions to make new campaigns for company goals.

She also is a visual artist who loves to relax and let loose with watercolor, drawing, calligraphy and journaling.